We Don’t Fix People.

We Help
Leaders Rise.

Unlock Potential
was born from a simple truth:

Most people aren’t lost. They’re just disconnected—from their clarity, their 

energy, and who they were always meant to be.

Most people aren’t lost. They’re just disconnected—from their clarity, their energy, and who they were always meant to be.

We’re not here to motivate you with fluff. We exist to help you stop spinning and start rising—with tools, structure, and truth, so you can create real, lasting change.

Our Mission

To guide leaders—current and emerging—toward clarity, resilience, and alignment through collective coaching, practical tools, and a return to who they truly are.

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 What We Believe

Truth over comfort

True growth requires truth over comfort

Inner-first leadership

Leadership starts from within, not above

Community over isolation

Transformation happens in community, not isolation

Practicality over performance

Tools should be practical, not performative

We’re not a hype. We’re a structure for grounded, daily evolution.

What We Offer

A no-fluff toolkit to
support your clarity,
energy, and progress

A no-fluff toolkit to support your clarity, energy, and progress

A growing community of

leaders committed to

rising with integrity—not

performance

A growing community of leaders committed to rising with integrity—not performance

Collective coaching

through immersive

workshops and intensives

Collective coaching through immersive workshops and intensives

The upcoming Stay Active Method App to strengthen

your physical
foundation

The upcoming Stay Active Method App to strengthen your physical foundation

Ready to explore the tools that can support

your growth?

Ready to explore the tools that can support your growth?

Who We Serve

The Overwhelmed Leader

Feeling Scattered?

You lead, you give, you show up—but your clarity’s running on empty. It’s time to find your center again.

The Misaligned Professional

High Output. Low Alignment

You’re always on, always producing—but fulfillment never quite lands. Let’s change that.

The Intentional Builder

Rise With Meaning

You’re building something bigger—ideas, teams, futures. Now you want the path to feel as purposeful as the goal.

The Awakening Seeker

Is This It?

If you’re quietly wondering what’s next—you’re not alone. This is where the shift begins.

If you see yourself here, you’re not alone.

Let’s take the next step.

If you see yourself here, you’re not alone. Let’s take the next step.

Why We Exist Because:

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Too many leaders are doing everything right… and still feeling off.

High performers get lost too.

Growth without grounding burns out fast.

You don’t need to become someone else.

You need to return to who you already are.
And we’re here to walk with you as you do.

Find Your Starting Point

What’s showing up in your life right now?

Choose what you’re feeling—and we’ll show you the right tool to begin with.
(You don’t need all the tools. You just need the next right one.)

Real People, Real Shifts

You’re Not Waiting for a Sign. You’re Waiting for Yourself.

Let’s get honest. You know it’s time. Let’s begin.

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THE LEADERSHIP

INTENSIVE

Lead with Power

Influence with Clarity

Transform with Confidence.​

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Strictly Limited
to 50 High-Caliber Leaders

Date

Friday – Saturday,
13-14th of June, 2025

Date

Delaney Ride – An Exclusive,
High-Impact Leadership Intensive

FREQUENTLY ASKED QUESTIONS

Have Questions? We’ve Got Answers

What is Unlock Potential?

Unlock Potential is a leadership movement, not just a coaching program. It’s built around the belief that people are not broken they’re simply better than they believe. We help individuals remember who they are, remove the noise of limiting stories, and unlock the leader within them. It’s not about becoming someone else it’s about becoming more of yourself.

Unlock Potential is collective coaching for leaders. Our focus is on coaching the whole person in community, in leadership, and in life. We guide leaders to elevate their inner potential, and then help them activate that potential in their businesses, teams, families, and communities.

This is for leaders current and future. People who know they’re called to more, but feel stuck. People who have tasted success but feel unfulfilled. People who want to become creators of meaningful impact. Our programs are designed for those ready to grow roots, bear fruit, and multiply their impact. Whether you’re a parent, CEO, coach, pastor, entrepreneur, or builder if you’re a leader, you’re in the right place.

Unlock Potential is led by Brian Delaney, a leader, entrepreneur, and movement-maker who has spent the last two decades building businesses, developing leaders, and helping people find power in their pain. Brian’s personal transformation from hitting rock bottom to awakening his purpose became the soil for this entire movement. His heart is not just to teach, but to walk with you through the fire, and to show you how to lead from wholeness, not hustle.

Our programs follow the Unlock Potential Journey, a five phase framework:

  1. Searching – Identify what you’ve lost and what you’re hungry for
  2. Finding – Discover who you truly are and what you stand for
  3. Becoming – Cultivate character, capacity, and commitment
  4. Creating – Build something bigger than yourself
  5. Serving – Lead others by becoming a guide, not a guru

 

Each phase is filled with powerful teaching, experiential exercises, and collective coaching that pulls your greatness to the surface.

You’ll walk away with:

  • Clarity on your purpose and leadership identity
  • A renewed relationship with fear, failure, and feedback
  • A system for thinking, acting, and leading with integrity
  • A tribe of committed leaders who have your back
  • A deeper sense of confidence, power, and peace in the present

Still have questions

Reach out now!

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Are you ready to stop
circling and start rising?

Let’s Connect & Build Your Success​

Start Unlocking Your Potential Today!

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