This isn’t a course. It’s a system. A set of tools built for real people
doing real life—who are ready to grow with intention, clarity, and
aligned momentum.
This isn’t a course. It’s a system. A set of tools built for real people doing real life—who are ready to grow with intention, clarity, and aligned momentum.
You’re not broken. But your system might be.
The gap between where you are and where you want to be isn’t solved by trying
harder—it’s solved by using better tools. This toolkit helps you:
The gap between where you are and where you want to be isn’t solved by trying harder—it’s solved by using better tools. This toolkit helps you:
Get clear. Stay focused. Move in the right direction.
If you’re juggling too much, running hard, and still not feeling aligned—you don’t need more effort. You need vision.
Because when you know what matters most, everything else stops stealing your time.
Expect
Design your day with intention—not pressure.
We live in a world that rewards busyness—but busyness doesn’t equal growth.
UP Intent gives you a simple way to anchor each day in clarity and direction. No more reactive living. No more collapsing at night wondering what you actually accomplished.
This tool turns your to-do list into a powerful becoming list.
Expect
Rewrite the inner stories that have kept you small.
You’re not stuck because of your potential—you’re stuck because of the beliefs you’ve unknowingly accepted.
UP Mind Shifts helps you spot the patterns that limit you, and reframe them into beliefs that fuel forward motion.
Because when you know what matters most, everything else stops stealing your time.
Expect
Energy is your edge. Don’t waste it.
Most people try to fix their exhaustion with more coffee or motivation. But real energy comes from alignment.
UP Energy helps you identify what’s draining you and where your power leaks.
Then it shows you how to recharge, rebuild, and restore what you’ve been giving away.
Expect
Own your day before it owns you.
It’s designed to help high-achievers like you slow down just enough to move smarter, not harder.
UP Daily Dose is a daily rhythm tool that brings intention, reflection, and action into 20 grounded minutes.
When you start the day anchored, you end the day fulfilled.
Expect
See your future self. And step into them.
You already have a sense of who you’re becoming—but are you actively moving toward them?
UP Image gives you a visual map to compare your current self to your Hero Self—and identify what needs to shift.
It’s not about pretending. It’s about embodying the person who’s already inside you—waiting for your permission to show up.
Expect
When you’re stuck, this gets you moving.
Life will throw problems at you. Overthinking them only adds weight.
UP Coach is a 4-step framework that helps you break down challenges, shift your perspective, and find your next move without getting lost in it.
It’s like having a leadership coach in your pocket—on demand.
Expect
Coming Soon
You don’t need a six-pack. You need capacity.
This isn’t a fitness tracker. It’s your physical leadership foundation. Because leadership is physical. It requires stamina, movement, and mental resilience.
This upcoming app brings together movement, micro-habits, and the Unlock Potential philosophy to help you strengthen the body that’s carrying your mission.
It’s not about being fit—it’s about being ready.
Expect
Find Your Starting Point
Choose what you’re feeling—and we’ll show you the right tool to begin with.
(You don’t need all the tools. You just need the next right one.)
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Let’s get honest. You know it’s time. Let’s begin.
Lead with Power
Influence with Clarity
Transform with Confidence.
Strictly Limited
to 50 High-Caliber Leaders
Friday – Saturday,
13-14th of June, 2025
Delaney Ride – An Exclusive,
High-Impact Leadership Intensive
FREQUENTLY ASKED QUESTIONS
Unlock Potential is a leadership movement, not just a coaching program. It’s built around the belief that people are not broken they’re simply better than they believe. We help individuals remember who they are, remove the noise of limiting stories, and unlock the leader within them. It’s not about becoming someone else it’s about becoming more of yourself.
Unlock Potential is collective coaching for leaders. Our focus is on coaching the whole person in community, in leadership, and in life. We guide leaders to elevate their inner potential, and then help them activate that potential in their businesses, teams, families, and communities.
This is for leaders current and future. People who know they’re called to more, but feel stuck. People who have tasted success but feel unfulfilled. People who want to become creators of meaningful impact. Our programs are designed for those ready to grow roots, bear fruit, and multiply their impact. Whether you’re a parent, CEO, coach, pastor, entrepreneur, or builder if you’re a leader, you’re in the right place.
Unlock Potential is led by Brian Delaney, a leader, entrepreneur, and movement-maker who has spent the last two decades building businesses, developing leaders, and helping people find power in their pain. Brian’s personal transformation from hitting rock bottom to awakening his purpose became the soil for this entire movement. His heart is not just to teach, but to walk with you through the fire, and to show you how to lead from wholeness, not hustle.
Our programs follow the Unlock Potential Journey, a five phase framework:
Each phase is filled with powerful teaching, experiential exercises, and collective coaching that pulls your greatness to the surface.
You’ll walk away with:
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Leadership isn’t about doing more. It’s about becoming more. Discover the tools, the structure, and the support to lead from within—and inspire others to do the same.
© 2025 Unlock Potential – All rights reserved.
Unlock Potential is a leadership development and transformation platform designed for current and emerging leaders who want to grow together—not alone. We don’t offer surface-level motivation or one-size-fits-all coaching. Instead, we provide practical tools, structured systems, and a community rooted in collective growth, radical self-awareness, and courageous leadership. Our mission is to help you lead with clarity, purpose, and emotional resilience—so you can unlock your own potential and empower others to do the same.
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Brian Delaney
Founder & CEO
Let’s Talk! Whether you’re exploring opportunities or have questions, we’re here to help.
A member of our team will contact you within 48 business hours.
